THAINA LEONEFLAME ARTIST · VFX PRODUCER

CASE STUDY / 01

COMMERCIAL · JUNE 2026

GRACIASPOR TANTO

Fanatics × Lionel Messi

VFX Production

The assignment

18 VFX items.
One clear production.

Across less than four weeks, I coordinated a distributed team through inserts, cleanup, stabilization, matte painting, crowd work and CG jersey integration — translating creative notes into shot ownership, review priorities and a workable path to final delivery.

18Tracked VFX items
< 4 WEEKSProduction window
2D + 3D + COMPIntegrated workflow
GLOBALCampaign delivery

Production approach

01

MAP 18 VFX ITEMS

Turn the brief into a working shot plan with clear ownership, dependencies, priorities and review milestones.

02

ALIGN THE PIPELINE

Coordinate distributed artists, production, editorial and client feedback through structured WIP reviews and direct status reporting.

03

PROTECT DELIVERY

Rebalance priorities as approvals evolved, keeping hero crowd-and-jersey shots moving without losing sight of the full campaign.

Production artifact

VISIBILITY AT
SHOT LEVEL.

A portfolio-safe view of the production system I used to keep scope, departments, status and priorities visible across 18 VFX items through final delivery.

Anonymized Fanatics and Messi VFX production tracker showing 18 items, status, priority, departments and production notes
ANONYMIZED FINAL-DELIVERY SAMPLE · JUNE 2026Names, private links, internal IDs and confidential notes removed.
18Items mapped across the pipeline
4High-priority shots surfaced
1Shared view of scope and progress

The challenge

Different time zones.
One continuous workflow.

With less than four weeks, the central challenge was keeping a distributed team across Los Angeles, Brazil, Argentina and New York moving continuously. Because the work crossed 2D, 3D and compositing, each stage depended on the one before it — and render time had to be protected within an already compressed schedule.

I structured assignments, WIP reviews, feedback and handoffs around the time-zone gaps, so artists received clear next steps before another region signed off. This allowed the team to respond quickly to creative feedback, keep dependent tasks unblocked and maintain a clear view of priorities and delivery status.

Outcome

18 ITEMS TRACKED.
MULTIPLE DISCIPLINES ALIGNED.
ONE CAMPAIGN DELIVERED.

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